Remember a time when the Playstation moniker was practically synonymous with brand loyalty? Me too. Well, Sony bigwig Kaz Hirai wants that kind of brand loyalty extended to encompass the whole range of Sony products on the market.
The plan? To connect every gadget under their four-letter banner to an extensive new online service. Below are some interesting snippets from JapanToday’s story:
“Hirai said Sony already offers streaming video, comic delivery and a news service, but could expand into any of the gamut of services available for personal computers, such as fitness and financial services.”
“Sony’s service for PlayStation 3 video game machines, which began three years ago, has attracted 33 million users. The new service will be expanded to other Sony products.”
“Howard Stringer flagged network services as a major area where Sony hopes to grow, as well as 3-D TVs, new displays, electronic books and batteries for cars.”