At a press conference this morning, Apple COE Steve Jobs officially announced the iPhone 4. He decided to talk about eight key features of the more than 100 features new to the iPhone 4. Here are the eight highlights.
1) New Design. The iPhone 4 is the world’s thinnest smartphone coming in at 9.3mm. It features a front facing camera, micro-SIM tray, rear-camera with LED flash and so much more.
2) Retina Display. This is where Steve talked all about the 326 pixels per inch. This all boils down to this, the screen is one of the nicest ever put into production on a consumer device like this. The display features an 800:1 contrast ratio with the display coming in at 960 x 640. That’s pretty amazing for a phone.
3) The iPhone 4 is powered by Apple’s A4 processor. With this processor Apple has been able to achieve 7 hours of 3G talk, 6 hours of 3G browsing, 10 hours of WiFi browsing, 10 hours of video, 40 hours of music, and 300 hours of standby on a single charge.
4) They added a gyroscope. This is the big new hardware addition to the iPhone 4, and one many game developers had been asking for. With a gyroscope we can now get that port of Lair you’ve been dreaming of. Naturally I’m joking, but the demo Steve showed off was quite impressive so I’m sure the indie community is going to love being able to use both the accelerometer and the gyroscope together.
5) A brand new camera system. Not only did they add a 5 megapixel camera with a built in flash, but they even added 720p HD recording. On top of that, they’re going to release a $4.99 iMovie app that allows you to edit your movies right there on the phone. It’s pretty staggering to see the quality of both the camera and video recording features.
6) iOS4. That’s right, Apple has officially done away with the name iPhone OS, and has simply renamed it iOS. That seems more fitting given the OS runs the iPhone, iPod Touch, and now the iPad as well. Steve reiterated all the features the OS will come with including multitasking, folders, etc. He also added that Microsoft’s Bing will be coming to the iPhone as well. That means users can now select between Google, Yahoo and Bing for all their search needs.
7) iBooks. I knew Steve couldn’t leave this out as it has been a major hit for the company. With iOS4 iBooks will be coming to the iPhone. They’re also incorporating PDF files into their player, and allowing users to jot down notes, and add bookmarks. It looks extremely sleek.
8) iAds. Typically adding ads to anything isn’t exactly good news, but from the demonstration he showed the ads actually look useful. Each ad features tons of information on the product available, as well as interactive features. From the various iAds I’ve seen thus far, I have to say these ads look like they will be more than simply annoying little pop-ups we see on the Net. Thus far Apple has teamed up with Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Campbells, Sears, JC Penny, Target, Best Buy, Direct TV, TBS, and Disney to work on iAds.
Oh there is just one more thing…(Classic Steve Jobs moment).
9) FaceTime. This is a video conferencing technology that will become open source once the iPhone 4 is available for retail. It looks quite smooth from the demonstration. You simply make a call, and you can video chat with anyone else who has an iPhone 4. Thus far it only works via WiFi, but Apple says they’re working with carriers to make it work via 3G as well. This isn’t the first phone that will be able to do this, but it looks like it may be one of the best. The commercial they showed was quite touching showing a deaf person making a call using the video function to use sign language.
Finally Steve revealed that the phone will be available in two colors, black and white, and come in two configurations. 16GB for $199.99, and 32GB for $299.99. On June 24th the iPhone 4 will go on sale in the US, United Kingdom, Germany, France and Japan. Another 18 countries will follow in July.
So there you have the iPhone 4. What do you think?
Apple Presents iPhone 4
All-New Design with FaceTime Video Calling, Retina Display, 5 Megapixel Camera & HD Video Recording
Thinnest Smartphone Ever
SAN FRANCISCO—June 7, 2010—Apple® today presented the new iPhone® 4 featuring FaceTime, which makes the dream of video calling a reality, and Apple’s stunning new Retina display, the highest resolution display ever built into a phone, resulting in super crisp text, images and video. In addition, iPhone 4 features a 5 megapixel camera with LED flash, HD video recording, Apple’s A4 processor, a 3-axis gyro and up to 40 percent longer talk time—in a beautiful all-new design of glass and stainless steel that is the thinnest smartphone in the world. iPhone 4 comes with iOS 4, the newest version of the world’s most advanced mobile operating system, which includes over 100 new features and 1500 new APIs for developers. iOS 4 features Multitasking, Folders, enhanced Mail, deeper Enterprise support and Apple’s new iAd mobile advertising platform. iPhone 4 will be available in the US, UK, France, Germany and Japan on June 24, starting in the US at just $199 for qualified buyers with a two year contract.*
“iPhone 4 is the biggest leap since the original iPhone,” said Steve Jobs, Apple’s CEO. “FaceTime video calling sets a new standard for mobile communication, and our new Retina display is the highest resolution display ever in a phone, with text looking like it does on a fine printed page. We have been dreaming about both of these breakthroughs for decades.”
FaceTime is as mobile as your phone, so you can see your loved ones and friends anywhere there is Wi-Fi. Using FaceTime is as easy as making a regular voice call, with no set-up required, and you can instantly switch to the rear camera to show others what you are seeing with just a tap.
Apple’s stunning 3.5 inch Retina display has 960 x 640 pixels—four times as many pixels as the iPhone 3GS and 78 percent of the pixels on an iPad™. The resulting 326 pixels per inch is so dense that the human eye is unable to distinguish individual pixels when the phone is held at a normal distance, making text, images and video look sharper, smoother and more realistic than ever before on an electronic display.
iPhone 4 is the thinnest smartphone ever—9.3 millimeters—with an all-new design and build quality like no other mobile device. The front and back are made of aluminosilcate glass, chemically strengthened to be 30 times harder than plastic, more scratch resistant and more durable than ever. The front and back glass have an oil-resistant coating that helps keep it clean, and encircling iPhone 4 is a highly finished stainless steel band made of a custom alloy that is forged to be five times stronger than standard steel.
iPhone 4 features a new 5 megapixel autofocus camera with a 5x digital zoom, a backside illuminated sensor and built-in LED flash that allows you to take amazing pictures even in low light and dark environments. iPhone 4 lets you record and edit incredible HD video and the popular tap to focus feature now works while recording video. You can use the iPhone 4‘s LED flash for both still photography and video recording. The new iMovie® app for iPhone lets you combine movie clips, add dynamic transitions and themes and include photos and music, and users can buy it for just $4.99 through the App Store right on their phone.
iPhone 4 is the best mobile device ever for games and entertainment, with access to tens of thousands of games and entertainment apps on the revolutionary App Store. Every iPhone 4 has a built-in 3-axis gyro that when combined with the accelerometer provides 6-axis motion sensing such as up and down, side to side, forward and backward and pitch and roll, making it perfect for gaming. Developers can access the gyro using the new CoreMotion API to make games and other apps that go well beyond what other mobile devices offer.
iPhone 4 comes with iOS 4, the newest version of the world’s most advanced mobile operating system. With over 100 new features, it includes Multitasking, Folders, enhanced Mail, deeper Enterprise support and Apple’s new iAd mobile advertising platform. With Multitasking, users can now instantly switch between any of their apps while preserving battery life. With Folders, users can easily organize their apps into collections by simply dragging one app on top of another. A folder is automatically created and named based on the category of apps selected. Users can change the name of any folder at any time. In addition, users can now customize their lock and home screens with an array of supplied wallpapers or with any of the photos on their phone.
The new iBooks® app will be available for iPhone 4 as a free download from the App Store and includes Apple’s new iBookstore, the best way to browse, buy and read books on a mobile product. The iBooks app will sync your current place in a book, along with any bookmarks, highlights and notes you have created, between copies of the same book on your iPad, iPhone or iPod touch®. iBooks users can also now read and store PDFs right in iBooks. There are now over 60,000 books available in the iBookstore, and users have downloaded over five million books in the first two months.
More than five billion apps have been downloaded from the revolutionary App Store and more than 225,000 apps are available to consumers in 90 countries. Almost 100 million iPhone and iPod touch users around the world can choose from an incredible range of apps in 20 categories, including games, business, news, sports, health, reference and travel.
iPhone 4 delivers an amazing seven hours of talk time on 3G networks, up to 10 hours of web browsing on Wi-Fi and up to six hours on 3G, and up to 10 hours of video playback and up to 40 hours of audio playback.** iPhone 4 is powered by Apple’s new A4 processor that provides exceptional processor and graphic performance along with long battery life. iPhone 4 features a second microphone and advanced software to suppress unwanted background noise for improved call quality when in loud places. iPhone 4 also offers 802.11n Wi-Fi networking and adds quad-band HSUPA to provide 7.2Mbps downlink and 5.8Mbps uplink capability.***
Pricing & Availability
iPhone 4 comes in either black or white and will be available in the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model in both Apple and AT&T’s retail and online stores, Best Buy and Wal-Mart stores. iPhone 4 will be available in the US, France, Germany, Japan and the UK on June 24 and customers can pre-order their iPhone 4 beginning Tuesday, June 15 from the Apple Online Store or reserve an iPhone 4 to pick up at an Apple Retail Store. iMovie for iPhone will be available on the App Store for just $4.99 (US).
Also on June 24, a new iPhone 3GS 8GB model will be available for just $99 (US). iOS 4 software will be available on June 21 as a free software update via iTunes® 9.2 or later for iPhone and iPod touch customers.****
iPhone 4 will roll out worldwide to 88 countries by the end of September. iPhone 4 will be available by the end of July in Australia, Austria, Belgium, Canada, Denmark, Finland, Hong Kong, Ireland, Italy, Luxembourg, Netherlands, Norway, New Zealand, Singapore, South Korea, Spain, Sweden and Switzerland.
*Qualified customers only. Requires a new two year AT&T rate plan, sold separately.
**Battery life depends on device settings, usage and other factors. Actual results vary.
***Speed is dependent on cellular network capability.
****iOS 4 is compatible with iPhone 3G, iPhone 3GS, iPhone 4, second and third generation iPod touch (late 2009 models with 32GB or 64GB). Some features may not be available on all products. For example, Multitasking requires iPhone 3GS, iPhone 4 or third generation iPod touch (late 2009 models with 32GB or 64GB).
Apple ignited the personal computer revolution with the Apple II, then reinvented the personal computer with the Macintosh. Apple continues to lead the industry with its award-winning computers, OS X operating system, and iLife, iWork and professional applications. Apple leads the digital music revolution with its iPods and iTunes online store, has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.