In what has to be some of the biggest news to hit the comic industry in a while, it was announced today that comic pricing will be going down. To ensure the survival of the print industry amongst digital platforms like Apple’s iPad, and the recently announced BlackBerry PlayBook, DC Comics announced a complete restructuring of their comic line. Here are all the changes going to take shape starting in January.
As of January, the following titles standard length ongoing titles, previously priced at $3.99 for 32 pages/22 story pages, will be priced at $2.99 with 32 pages/20 story pages:
Batman: The Dark Knight;
Green Lantern: Emerald Warriors;
As of January, the following licensed titles, previously priced at $3.99, will be priced at $2.99:
Gears of War;
God of War;
Kane & Lynch;
Ratchet & Clank.
As of January, the following ongoing titles previously priced at $3.99 for 40 pages/30 story pages including co-features, will no longer include co-features and will be priced at $2.99 for 32 pages/ 20 story pages:
Batman: Streets of Gotham;
Justice League of America;
Legion of Super-Heroes;
In January, five books are $3.99 for 40 pages/30 story pages:
Batman: Europa # 1
First Wave # 6
DCU: Legacies # 9
Weird Worlds # 1
World of Warcraft: Curse of the Worgen
The following oversized anniversary issue will be $4.99 for 48 pages/38 story pages:
Hellblazer # 275
Major props to Comic Book Resources for all the details. Now that DC has done this, you can bet Marvel has something to say on the subject. Well would you look at that, they do have something to say. It turns out that Marvel is lowering the prices of all new titles in 2011. Their reasoning is a bit different than DC. Instead of talking about the long-term survival of the print market, they’re saying their digital comics are selling so well that they can afford to lower the print costs.
Whatever the case may be, this is excellent news for old and new comic fans alike. The number one hurdle has been the insane $4 price point. This is a comic we’re talking about here. When I was younger comics were around $0.85 or so. Now look at the price! At $2.99 I think old fans will buy more, and new fans introduced to the market via platforms like the iPad and PlayBook will be less afraid to buy a print comic for the lower price.
Do any of you have any comments on this topic?