Rumour: Wii U Parts Cost $180, Console Price Tag $300 or More
Ready for another next generation console rumour? According to anonymous sources cited by Forget the Box, it will cost Nintendo about $180 for the parts to make one Wii U unit. To break it down further, approximately $50 of that will go to the fancy controller we all saw at last year’s E3. However, that’s not necessarily the all-inclusive cost of production. For $180, all you get are the parts. This estimate doesn’t include labour, packaging, and so on. Throw these factors and others into the mix and Forget the Box’s sources are pitching the figure of $300 or more for a Wii U at retail. Nintendo is apparently very concerned “with cutting production costs to maximize profits” and to “build back confidence in investors” according to one source, and rightfully so, as the company’s stocks are at their lowest in years, the 3DS got off to a rocky start, and shareholders aren’t entirely sold on the idea that the Wii U will be a blowout success at retail.
Anyone want to take a stab at what the final price will be? You might be able to say “I told you so”.
Source: Forget the Box
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