If you’ve been on the PlayStation Network for any amount of time you know it’s a platform where creativity thrives.  Studios like thatgamecompany have created some of the most breathtaking digital experiences of the entire generation.  Just recently I was blown away by the superb Journey.  Now it looks like a new company, Giant Sparrow is set to continue the tradition of making original games that leave your jaw on the floor.

Similar to the deal Sony has with thatgamecompany, Giant Sparrow is part of Sony’s new incubation project.  In essence that means the company receives funding by Sony, office space and additional assistance, but the studio is left to create and think over original ideas for the PSN.  The original idea behind this game predates this deal though.  As a matter of fact back in 2008 the guys behind The Unfinished Swan released the following tech demo to highlight the unique nature of the game.

A long time has passed since 2008, and during that time the studio was formally created and signed onto the incubation project with Sony.  Now the developer is finally gearing up to release this incredible first-person puzzle game.  Here is the official trailer.

Still confused how this works, here’s how the developer describes the game: “The Unfinished Swan is a first-person painting game that begins in a totally white space. You throw globs of paint to explore the world around you. In the game you’re a boy named Monroe who’s chasing after a swan. The swan stepped out of a painting and has wandered off into a surreal, unfinished world.”

I vaguely remember seeing the tech demo back in 2008, but I’m very glad someone was able to sign a deal with this studio to bring this title to the masses.  I’ve also been tremendously impressed with Sony’s PSN policy.  The incubation project has created some incredible software and this just might be what helps separate Sony from the rest of the pack come next-gen.  I’m hoping this policy thrives moving forward because all good ideas should be given a chance.

So what do you all think of this bizarre looking game?