Problems Continue to Plague Sony’s Fledging Portable

The Vita has had it rough.  I think everyone can agree on that.  While it had a super impressive launch, the system has virtually disappeared from the headlines since then.  Sure we hear about the odd announcement, and yes last week’s news was awesome, but before that it was as if Sony was in silence mode.  It appears gamers didn’t like the silence as new sales figures have been released and they paint an extremely ugly picture for the PlayStation Vita.

As of June 30, 2012 the PlayStation Vita has sold 2.2 million units worldwide.  On March 31, 2012 Vita sales stood at 1.8 million worldwide.  What does that mean?  It means only 400,000 systems were sold worldwide in April, May and June.  In that exact same timeframe the PSP sold very close to one million units, meaning the older portable is outselling its big brother by a factor of 2:1.  How many people do you know are actually buying a PSP?  Yeah, I don’t know anyone who is either, which is exactly the point here.  If no one you know is buying the PSP, that means even less people are buying the Vita.  Ouch, not a very good way to kick things off.

Thankfully the future looks much brighter thanks to all the Gamescom announcements, but with news like this it does make you wonder what Sony can do to rectify the situation.  The company has sales have been “acceptable” and that they’re having a very hard time convincing third parties to choose Vita over mobile offerings such as the iPhone and Android-based smartphones.  Meanwhile the 3DS has been a sales powerhouse after Nintendo dropped the price of the portable.  The last official numbers we have are from September 2011, and they paint an even uglier picture for the Vita.  Back then the 3DS was at 6.68 million units sold.  So just imagine how far ahead the 3DS is now.

So now it’s your turn to chime in.  It’s clear Sony is at DEFCON 1 with the Vita.  Imagine if you were in charge, what would you do to try and turn things around?  Do you think this will have any impact on what Sony might try to do with the PlayStation 4?

Leave a Reply