For those of us that have been paying attention to Nintendo and the industry as a whole over the past few years, it’s becoming more and more obvious that E3 is becoming a thing of the past. Nintendo now uses their Direct Broadcasts to bring their fans the latest news, Sony just held their own event to reveal the PS4, and now Microsoft is doing the same for the next Xbox. Sure E3 will continue to be a place where tons of software is announced, and a great place to get hands-on time, but overall it’s becoming less and less relevant. That’s why I wasn’t too surprised today to learn that Nintendo will not be renting out a giant stadium for a huge press conference at this year’s E3. Instead the company will be holding much smaller mini-conferences, have a slew of Nintendo Direct broadcasts leading up to the event, etc. This makes much more sense, but it’ll also be a bit sad to see the surprise events disappear. Senior director of corporate communications for Nintendo of America, Charlie Scibetta sent IGN a statement on the move, and again it really makes sense.
As you’ve already seen, a lot of news about Nintendo games and services that traditionally would be held until E3 is being delivered this year through Nintendo Directs, and various press events. This approach will continue between now and E3. No matter where you are in the world, you’ll be fully informed. We look forward to continuing to provide you with Nintendo news and content in ways you haven’t before experienced. Beyond the news that will be communicated through Nintendo Direct videos in the run up to E3, at the show itself we’re hosting two smaller events on Tuesday morning before the LACC opens instead of just our traditional one event. A media event and a partner presentation will both occur that morning. While the audiences will be different between the two events, both will occur on the Tuesday morning of E3 (June 11) which is the date and time period the public has come to expect for Nintendo to deliver E3 news.
At the Nokia theater we’ll meet with business partners (retailers, publishers, analysts, etc.) from the NOA territory and discuss our plans for driving the business and providing tailored information that this group finds useful to their operations. Nintendo has done these same type of business meetings at past E3 shows, but has not in the past few years. This year we are returning to that business partner meeting format. New this year at our booth in the LACC, prior to the show opening, we’ll invite a small group of media to play our games. We will have a strong line-up of beloved franchise experiences available for immediate hands-on play. We are continuing to consider exciting new ways to bring the news of our games and information directly to the players at home during the E3 timeframe, and will have more to say about that at a later date.
In other Nintendo-related news, the Miiverse is now available online! That means players can access the Miiverse from any device that happens to have an internet connection. Players need only visit https://miiverse.nintendo.net/ in order to log-in and start leaving comments on posts. You can check out your notifications, the various communities and your activity feed. Messages aren’t currently up and running, but I hope they activate them shortly because that would make this extremely useful.