Nintendo Starts Undercutting Retail With Digital Releases

While this may be common practice in North America, with services like Steam cutting out retailers with deals that make your head spin and your wallet cry, the same can’t be said for consoles. Sony has been the leader in this regard for a while now. The PlayStation Plus membership is pretty much the single best thing to happen to digital videogames on consoles ever. Not only do you get a wide assortment of free games, but the sales are fantastic.

Now Nintendo is trying their hand at a strategy that is sure to convince more than a few people to take notice of their digital offerings. Believe it or not, but Nintendo was the first company to offer a home console where every game is available both digitally and through retail. Sure Microsoft got the ball rolling with their Games on Demand service, and yes Sony had the first platform where all titles were available on both digital and retail with the Vita, but it was Nintendo that shipped a home console with this strategy in place from day one.

Now Nintendo is going one step further, at least in Japan. Starting with Pikmin 3 the company will offer the title for 10% lower than retail, for the first week it’s available. Other titles that will follow include LEGO City Undercover, and The Wonderful 101. While this is hardly Steam, where all new titles are $10 lower than retail from day one on, it’s a very nice start.

Take it from someone that purposely bought a 1TB external HDD for his Wii U, the more incentive to go digital, the better. It makes life so much easier, and there’s far less crap lying around the house. While Nintendo has yet to announce this strategy for elsewhere outside Japan, I’ve got my fingers crossed. Later this year I’m looking forward to picking up Pikmin 3, The Legend of Zelda: Wind Waker HD, Donkey Kong: Tropical Freeze, and Super Mario 3D World.

What do you guys think of this strategy?

2 thoughts on “Nintendo Starts Undercutting Retail With Digital Releases”

Leave a Reply